Arial Consulting Group

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$200K Generated in 15 Months from a Single Product in a Brand-New Niche on Amazon, With 39% Net Profit

Case Study PUCS

$ 1
Sales Generated
0 %
Net Profit
  • BRAND

    BACKGROUND

     

    P.U.C.S is a USA-based brand that has specialized in the manufacturing of premium quality cornhole
    boards and its accessories. Their main product is Cornhole Stabilization System. They are the official
    Stabilization partners of American Cornhole League. They have decided to launch their product on
    Amazon in April 2022. In the beginning, they encountered a marketing hurdle, as they didn’t have a
    well-defined market and strategy to promote their products and attain profitability

  • ONBOARDING WITH US

    ONBOARDING

     

    They approached our team out of obscurity with the Amazon marketplace, where their high-quality
    and high priced product was not attaining the desired sales growth. Additionally, their product
    category lacked clear definition, with no direct competitors in sight.

    P.U.C.S forged a partnership with our services in July 2022, aiming to enhance their brand, establish
    product and brand recognition, and generate a six-figure revenue

    Following a comprehensive evaluation of the client’s Amazon presence and a thorough niche
    analysis, it became evident that this brand could attain its sales objectives within a matter of
    months with the implementation of the appropriate strategy

     

  • CHALLENGES

    The Challenges

    • Category of the product was not defined on Amazon

    • High-price because of the premium quality

    • No relevant keywords

    • No EBC

    • No reviews

    • No PPC strategy

  • THE PLAN

    PLAN

      • PLAN

    We proposed a very practical plan for their growth

     

    – Target indirect keywords in campaigns
    – Optimized the backend
    – Identify customer concerns and target them in the listing copy
    – Helped them in developing A+ content
    – Developed a full-funnel campaign structure focusing on the complementary products
    – Keep on optimizing the campaigns
    – Negate the bleeding search terms
    – Start sponsored brand ads as well along with sponsored product ads

THE STEPS TOWARDS THE VICTORY

  • FIRST STEP

    Keywords Research

    We initiated the process by conducting in-depth keyword research utilizing tools such as the Amazon
    Advertising Console, Helium 10, and Data Dive, resulting in an extensive catalog of potential
    converting indirect keywords

  • SECOND STEP

    Front-End Optimization:

    After completing the keyword research phase, we moved on to Listing SEO, commencing with Frontend optimization. Initially, we evaluated the existing top-notch, professionally curated product
    images, which proficiently displayed the items from various angles.

    Subsequently, our focus turned towards optimizing product titles and descriptions. We meticulously
    composed informative and indirect keywords, highlighting crucial product features and benefits.
    This strategic approach not only boosted visibility in search results but also furnished potential
    customers with vital information to aid their purchasing decisions

  • THIRD STEP

    Backend Optimization

    Moreover, we utilized enhanced brand content in the back-end to bolster information and incorporate
    additional keywords. This strategic approach enhanced the perceived value of the products and
    resulted in a notable increase in organic traffic.

  • FORTH STEP

    Launching PPC

    Our core strategy encompassed a comprehensive PPC campaign. We prioritized customers purchasing
    complementary products. We also aimed to increase brand and product awareness by deploying
    Broad-Modified and Keyword-Targeted Headline ads within sponsored brand ads.

    Additionally, we employed review request emails to encourage satisfied customers to leave reviews,
    enhancing the perceived value of the client’s products and driving engagement

  • FIFTH STEP

    Conversion Rate Optimization

    Subsequently, we implemented Conversion Rate Optimization (CRO) techniques, such as A/B testing,
    to identify and address bottlenecks in our offer. Furthermore, we identified the optimal combination
    of keywords and ad copy, leading to improved campaign conversion rates

  • SIXTH STEP

    Keeping TACOS Below 10%

    We set a rigorous TACOS target, maintaining total cost of sales below 10%, ultimately enhancing the
    overall profitability of the business. We maintained the remarkable TACOS by continuous
    monitoring and optimizing the ads
    M

THAT'S IT!!!
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Measuring Success

The partnership between Arial Consulting Group and P.U.C.S delivered remarkable outcomes, generating $200K in revenue within 15 months while maintaining a TACOS below 10%. Monthly revenue soared past $20K. Undoubtedly, this collaboration proved exceptionally successful, enabling P.U.C.S to achieve its goals and establish a profitable Amazon presence, even in the absence of a well-defined category